In the United States, steel is recycled at a rate of ~71% vs. a plastic recycling rate of 8%*. Plus, steel is INFINITELY recyclable, whereas plastic can only be reused 1-2 times.
Gnarly’s new steel packaging for tubbed product is not a final solution to environmental issues. But, we are proud to be on a path to progress as the only brand in the industry utilizing steel packaging.
"Improving the sustainability of our packaging is in line with Gnarly company values. When you go into a GNC, what do you see? A sea of HDPE and PET plastic tubs. Most of it is colored plastic, which makes it even harder to recycle. Steel isn’t an endpoint, but it’s a huge improvement and a step in the right direction, particularly in an industry that is defined by plastic packaging."
Shannon O’Grady CPO/COO of Gnarly
"It's never easy for a small business to skip the easy route and invest in a more expensive path. But for the Gnarly team, there was no other choice. We only get one earth."
Liz EscheMarketing Director
"We are a part of the mountain community. And as a party of that community, we have a responsibility to take care of the places that make recreation possible."
Eli KerrGnarly CEO
Reusable - beautiful & durable
Recyclable - 70% vs plastic's 8%
Made in usa - sourced in-country
two-thirds of all new steel comes from recycled steel
manufactured in the usa, reducing the environmental cost of shipping
Check out our blog to learn more about our new packaging!
Recycle Gnarly Packaging
Most cities will accept metal cans (aluminum and steel) in the curbside recycling program.
Verify acceptance through your program as well as any preparation instructions, such as whether to rinse or crush cans.