RaceKraft Mission:
We are a gravity development mountain bike team dedicated to fostering a welcoming, inclusive environment for riders of all backgrounds. Our mission is to inspire a lifelong passion for the sport, empowering youth and families to engage in the thrill of mountain bike racing. We are committed to creating a safe space where athletes can push their limits, embrace challenges, and grow—both on and off the bike.
In a sport that inherently involves risk, we prioritize safety while encouraging riders to step out of their comfort zones, develop resilience, and thrive in difficult situations. We strive to build complete athletes by not only developing technical skills and performance on the bike, but also by focusing on mental health, strength training, and nutrition. This holistic approach ensures our riders are equipped with the tools they need to succeed both on the trails and in life.
We strive to create a space where every individual—regardless of age, gender identity, cultural background, or ability—is valued, supported, and seen. Our community is one where athletes can discover their potential, feel a sense of belonging, and grow through every experience with the team.
Why We Choose Gnarly
At our core, we believe in building strong athletes, strong relationships—and even stronger people. That’s why partnering with Gnarly Nutrition was an easy decision.
What stood out immediately was Gnarly’s commitment to equity and inclusion. Long before it was a marketing trend, you were walking the walk—representing diverse athletes and standing firm in your values. As coaches working with youth athletes across the country, that integrity matters to us.
Our athletes range in age from 10 to 18. They train hard, travel often, and commit fully—not just physically, but emotionally and financially. We believe that when you’re asking that much of people, you need to give them your best. When working with teens - diet, nutrition, and eating can be touchy subjects. We knew that if we were going to partner with a nutrition brand it was going to have to be one that aligned with our values. That’s why we reached out to Gnarly. We were looking for something that kids and teens would genuinely enjoy using. By “enjoy using,” we really mean products that tasted good and were made with real ingredients. The fact that Gnarly is NSF Certified for Sport, and backed by real science—not artificial hype were also added bonuses. Gnarly delivers, and our athletes love the taste. That’s not a sales pitch—it’s just the truth.
But nutrition is only one part of the picture.
We spend a lot of time outdoors, and environmental stewardship is a huge part of who we are. Sustainability isn’t optional—it’s essential. Gnarly shares that belief, which makes them an ideal partner as we teach young athletes not just to compete, but to care for the places that
At our events, we fly the Utah inclusivity flag. We talk openly with our athletes about respect, kindness, and showing up for each other. It is important to us that any brand we partner with shares those values. Because years from now, no one will remember what place you finished at a bike race—but they’ll definitely remember how you made them feel.
Partnering with Gnarly isn’t just a brand decision—it’s a values alignment. And that’s something we’re proud of.
Want to know more about RaceKraft? Visit their website or check out their Instagram.
