Gnarly Joins prAna's #ReshapePackaging
Gnarly Joins prAna's #ReshapePackaging

Gnarly Joins prAna's #ReshapePackaging

The Responsible Packaging Movement

What if we could all change the way our products are packaged by eliminating harmful, outdated materials that overflow the landfill, and replace them with earth-friendly options that work just as well? Let’s make it happen, together. #ReshapePackaging

prAna’s mission is to create Clothing for Positive Change, a heartfelt promise to respect the planet and its people, always. Part of that journey takes us all that way back to 2010, when we first implemented a grassroots approach to reducing plastic in our packaging. And we’ve been reimagining product packaging ever since, doing our best to organize an industry-wide shift towards responsibly made options. Which brings us to this very moment.

Our goal is to completely eliminate plastic from our consumer packaging by 2021, as well as eliminate use of materials from ancient and endangered forests by 2022, and virgin forest fibers by 2025. That’s why we’ve joined forces with nonprofit organizations, 5 Gyres and Canopy, to help get us there.

But we need your help too.

We’re asking you, fellow brands, and our worldwide prAna community, to join us on this journey toward eliminating excess packaging waste from our supply chains in a responsible, long-lasting way. Together, let’s #ReshapePackaging

Banding together

Gnarly Nutrition is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports nutrition brand to utilize steel cans, Gnarly is spearheading a movement in sustainable packaging within the supplement industry.

 

Gnarly Nutrition’s transition to tin coated steel is inspired by the fact that steel has the highest recycling rate of any material, with around 71% being repurposed compared to 8% of plastics. As the US lacks domestic recycling infrastructure, most recyclables are currently sent to landfills. Unlike plastic, steel can be recycled indefinitely with no loss of quality. While Gnarly Nutrition’s plastic tubs have historically been made using recyclable HDPE plastic #2, plastic can only be recycled one to two times before it starts being broken down further beyond recyclability and with concern of microplastic creation. The majority of all new steel manufactured comes from recycled steel, helping greatly reduce the amount of iron ore, limestone, and coal being mined. In addition, steel is often and easily pulled from landfills due to its magnetic properties.

So, Gnarly has joined prAna’s Responsible Packaging Movement and is committing to eliminate single-use plastic and virgin forest fiber from our packaging, as well as excess packaging waste in our supply chain. ⁠

To make a greater impact for the good of the planet, Gnarly can’t do this alone and believe as a collective we can better foster incredible change industry wide. ⁠

Gnarly is asking you, fellow brands, and the worldwide community to join it in adopting goals to eliminate excess packaging waste in a responsible, long-lasting way, and #ReshapePackaging together.⁠

Gnarly is investing in Earth's future

Gnarly Nutrition is proud to announce that their sleek, durable steel cans are USA-made. Their first steel cans will begin to ship to customers on September 30, 2021, with their Pre Workout and BCAA products leading the transition. Collagen Pro, Whey, and Vegan products will shift to the new, more sustainable packaging throughout the fall as inventory allows. Gnarly hopes that their new packaging solution inspires other brands to join suit in reducing plastic waste.

“Over the last 18 months, we’ve been trying to find a replacement for single use plastic packaging that not only makes a substantial improvement in packaging sustainability but also maintains our high product quality standards,” says Gnarly CPO/COO, Shannon O’Grady. “In the US, steel is recycled at a rate of 70-80% (vs. 8% for plastic), steel cans are accepted in most curbside recycling programs, up to 65% of recycled steel is used in the production of new steel and like most metals, steel is infinitely recyclable. Steel cans are also hermetic or air tight, thus setting the standard for shelf life and product integrity. This is Gnarly Nutrition’s first step towards responsible packaging and we’re in it for the long game.”

“We know our customers trust our quality and effective products, and we are focused on continuing to build a brand that we believe also resonates with our customers - which includes caring about the Earth and our impact on it. These steel cans are just one step (albeit a giant one!) for Gnarly towards more sustainable solutions for our packaging. I am proud of our team and their vision to do something different, something better than what has previously been done in the supplement industry. We are just getting started.”
Gnarly CEO Eli Kerr
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